PA State Standards:
Arts and Humanities:
9.1.A Know and use the elements and principles of each art form to create works in the arts and humanities. Visual Arts: color, form/shape, line, space, texture, value
Reading, Writing, Speaking and Listening:
1.6.8 F Use media for learning purposes.
Describe how the media provides information that is sometimes accurate, sometimes biased based on a point of view or by the opinion or beliefs of the presenter.
Analyze the role of advertising in the media.
Learning Objectives and Cognitive Skills:
Identify and Interpret:
Andy Warhol’s drawing The French Look is one of many shoe illustrations he created using a special type of line drawing known as the blotted line technique. Warhol first experimented with blotted line while still a college student at Carnegie Institute of Technology. He continued to craft this technique in his commercial work in New York City throughout the 1950s. Blotted line enabled Warhol to create a variety of illustrations along a similar theme. This type of production allowed him to bring multiple ideas to clients and increase the odds one of his drawings would be chosen for the final advertisement.
Blotted line combines drawing with very basic printmaking. Warhol began by copying a line drawing on a piece of non-absorbent paper, such as tracing paper. Next he hinged this piece of paper to a second sheet of more absorbent paper by taping their edges together on one side. With an old fountain pen, Warhol inked over a small section of the drawn lines then transferred the ink onto the second sheet by folding along the hinge and lightly pressing or “blotting” the two papers together. Larger drawings were made in sections. Completing a large blotted line drawing could take quite a bit of time and multiple pressings. The process resulted in the dotted, broken, and delicate lines that are characteristic of Warhol’s illustrations. Warhol often colored his blotted line drawings with watercolor dyes or applied gold leaf.
Points of View:
“I was getting paid for it, and I did anything they told me to do. If they told me to draw a shoe, I’d do it,
Andy Warhol quoted in article by G.R. Swenson, “What Is Pop Art?: Answers from 8 Painters, Part I,” Artnews 62 (November, 1963) p. 26.
Another reason why he liked it [the blotted line technique] so much [was that] by having your master drawing with which you made your blot, you could keep blotting it and redrawing it and blotting it each time and make duplicate images.
Nathan Gluck, commercial art assistant interview with Patrick S. Smith from, Andy Warhol’s Art and
It was absolutely true that he could draw anything and very, very quickly. And so we used him a lot.
Tina S. Fredericks, art director, interview with Patrick S. Smith,
Andy and I began a campaign, which was unprecedented at the time. We ran full pages, half pages, every Sunday in the “New York Times.” And it was a spectacular showcase for I. Miller and for Andy as well. It expanded his audience in a way that no magazine editorial ever could have. In a sea of tiny little images that were the pages of the Times, these bold blockbuster fantasies were extraordinarily effective. What the ads did was to revitalize and revive the I. Miller brand, and from a dowdy, musty, fusty, dusty, dowager establishment, it became a stylish emporium for debutantes.
Geraldine Stutz, art director, from an exhibition audio guide produced by Antenna audio in
Activity: Blotted Line
Assessment and Wrap-up: